Instagram is reportedly working on a new feature called “Blend” that aims to enhance the co-viewing experience of Reels with friends. This feature would create a private feed of recommended Reels based on the interests of both you and a friend.
The concept behind Blend is to merge the video preferences of two users into one unified feed, similar to Spotify’s Blend playlist for music. By inviting a friend to participate, Instagram’s algorithm would curate a selection of Reels that it believes both users would enjoy based on their viewing habits and shared content.
Screenshots of the prototype suggest that these Blends would be kept private between the two users, with the option to exit the shared feed at any time. It remains unclear whether the recommendations would continuously update or follow a specific schedule.
While Instagram has not provided many details about Blend, the feature could potentially boost engagement with Reels by encouraging collaborative viewing and content sharing. As with any prototype, there is no guarantee that Blend will be officially launched to the public.
Overall, Blend has the potential to revolutionize the way users interact with short-form videos on Instagram, offering a more personalized and social viewing experience for friends to enjoy together. Stay tuned for more updates on this exciting new feature from the popular social media platform.
