Canon India has recently launched a groundbreaking platform called ‘Canon NorthStar’, aimed at revolutionizing the studio setup industry. This platform offers end-to-end advisory, equipment, and associated services to help customers establish complete studio operations.
The ‘NorthStar’ platform brings together top technology companies and industry experts to cater to the diverse needs of sectors such as production studios, broadcasting, OTT, podcasting studios, educational institutions, virtual production environments, YouTube channels, VR shoots, and CGI shoots. It covers a wide range of services including content creation, post-production solutions, light and audio solutions, color grading, storage solutions, and more.
The initiative was inaugurated in a grand ceremony in Mumbai by Manabu Yamazaki, President and CEO of Canon India, along with Canon management and industry stalwarts. The platform features two tiers – an advisory layer with panels of industry luminaries offering insights and guidance, and an integration layer partnering with leading technology brands like Adobe, Western Digital, Dell, Sennheiser, Aputure, SanDisk, and Atomos to provide cutting-edge technology solutions.
‘Canon NorthStar’ caters to various use cases such as production studios, podcast studios, educational institutes, virtual production setups, color grading studios, and OTT channels. It offers tailored solutions for each use case, ensuring clients receive expert advice and top-notch services for their creative potential. With this innovative platform, Canon aims to streamline the imaging workflow and provide a comprehensive solution for all studio setup needs.
