Joey Chestnut, the reigning champion of the Nathan’s Famous Fourth of July International Hot Dog Eating Contest, will not be defending his title this year. The competitive eating legend has struck a deal with plant-based food company Impossible Foods, leading to his withdrawal from the 2024 contest.
Chestnut, who has won the coveted “Mustard Yellow Belt” 16 times and set a world record by consuming 76 hot dogs and buns in 10 minutes in 2021, has been a dominant force in the competitive eating world. His decision to represent a rival brand has caused a stir in the Major League Eating organization, which oversees the event.
The MLE expressed disappointment in Chestnut’s choice, citing a long-standing rule against competitors representing rival brands. Despite attempts to accommodate Chestnut, including allowing him to participate in a different hot dog eating contest, the organization ultimately could not make an exception.
While Chestnut has not been banned for life from competing, the MLE has made it clear that he must renounce deals with brands that rival Nathan’s in order to return to the competition. The organization praised Chestnut as an “American hero” and expressed hope that he would come back to the Nathan’s contest in the future.
In response to the controversy, an Impossible Foods spokesperson voiced support for Chestnut’s decision to explore new opportunities. The hot dog eating world awaits Chestnut’s next move as he navigates this unexpected turn of events.
